You can’t be a profitable business in 2022 without having some form of online presence. Often, it could mean the difference between success and failure.
What better way to affirm your industry leadership than building a kick-ass website that will help boost your sales, increase your organic reach and cut down on advertising costs?
Some business owners struggle to realise that a big chunk of their customers check out their website before deciding to make a purchase.
You need a website that's optimised to convert onetime visitors into lifelong customers. It’s a process that involves a combination of smart decisions based on research and continuous iteration. It’s not a one-time ordeal.
That's why simply using a Wix or a Wordpress template and calling it a day won't cut it.
And as digital consumption has increased at unprecedented rates over the past two years, if you are not online your business will be practically invisible to the eyes of your target audience.
Here's our pick of the top 5 reasons why investing in your company website might be your next best bet.
1. Helps you build trust and boost credibility
People buy based on trust. It's why they spend ages looking at product reviews online before committing to making a purchase. Your website is an excellent way for you to communicate your value to your customers and show them that you can walk the talk.
In fact, over 80% of today's consumers believe that having a website makes your business more credible. Having one that's poorly executed may result in people actually doubting the legitimacy of your business.
2. Generate new leads
No matter how big your business gets, there's one number you can't ignore - your customers' value lifecycle. To keep your sales figures rising and encourage continuous success, you'll need a fresh flow of new leads coming your way.
One of the best ways to do so is by making it easier for your customers to find you online. A recent study revealed that people tend to spend on average up to 6 hours of their daytime online.
It’s no surprise why Google is often the first place people go to when they’re searching for new products or services. Having a well-optimised website will strengthen your digital presence and help you attract a steady stream of new customers.
3. Speeds up your sales cycle
Websites are a fast way for businesses to showcase their products or services to prospective customers. Bonus points if you include client testimonials or product reviews as that helps to boost your credibility resulting in higher conversion rates.
Having a website that's set properly will also cut down the time you spend on sales calls. No more will you have to answer mundane questions such as location and hours of operation - it’s all on your website. All that’s left for you to do is close that deal!
4. Helps you stand out from the crowd
There’s a good chance that you won't be the sole service provider in your chosen market. Believe me when I tell you this, if your competitors haven't set up a website by now, they will do so in the future.
So, why not stand out and beat them to it? Even if your competitors have already made their mark online, you can leverage that by making your website unique. Use is to make a good first impression and show people why they should choose you over your competitors.
5. Cuts down on costs
If you are online, you’d want to be running digital marketing campaigns to boost the traffic towards your website or landing page. You can use the data from the historic traffic to target the most qualified leads and get the best ROI on your ad expenditure. It can also help you identify what interests your customers as well as what prevents them from making a purchase.
With consumers increasing the amount of time they spend online on a daily basis, having a website has become essential for any business that wants to thrive in today’s digital economy. It helps you build credibility, generate more sales, and it also speeds up your onboarding process.
So, what are you waiting for? Invest more in your website - you definitely won’t regret it.
