AmplifAI, a healthcare AI tech company, was preparing to launch its cutting-edge AI-driven diagnostic platform into new markets. However, the team lacked clarity on how to price the product, segment customer groups, and address the competitive landscape. They partnered with us to build a go-to-market strategy, refining their pricing models, conducting competitive analysis, and structuring a clear market expansion plan.

Challenge

Before working with us, AmplifAI faced several challenges:

• ‍Pricing Strategy Uncertainty
  ‍AmplifAI needed a detailed understanding of how to price their product competitively while maintaining profitability. They were unsure whether a subscription-based, pay-per-diagnosis, or hybrid pricing model would resonate with their target customers.‍
• Lack of Clear Customer Segmentation
  ‍The company had identified potential markets but lacked clarity on how to segment their customer base. They needed to know which groups, such as hospitals, clinics, or private healthcare providers, would be most receptive to their AI-driven solution.‍
• Competitive Landscape
  ‍AmplifAI needed a thorough analysis of the competitors in both local and international markets. Understanding how competitors were positioning their products would be key to defining their unique value proposition.

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Our approach

We approached AmplifAI’s go-to-market challenge with a structured design thinking process, focused on research, validation, and iterative refinement.

Here’s how we addressed the challenges:

• ‍Discovery Workshops
  ‍We ran a series of workshops to help AmplifAI identify key players and competitors in the healthcare AI space. This included understanding how competitors acquired customers and analysing their pricing models. By the end of the workshops, we had refined AmplifAI’s customer segmentation strategy and drafted several pricing models tailored to different market segments.
• ‍Customer Segmentation and Market Expansion
  ‍Through collaborative sessions, we identified and segmented AmplifAI’s target markets, focusing on hospitals, primary healthcare centres, and private diabetic care specialists. We also analysed regional and international market opportunities, prioritising markets based on competition, customer needs, and regulatory environments.‍
• Pricing Model Refinement
  ‍We developed a flexible pricing strategy, balancing affordability with scalability. This included both a subscription-based model and a pay-per-diagnosis option, allowing AmplifAI to cater to a variety of healthcare providers, from small clinics to large hospitals.
• ‍Competitive Analysis
  ‍We helped AmplifAI understand their competitive landscape, focusing on both regional and global players in the AI diagnostics market. This allowed them to refine their unique value proposition and highlight their product’s advantages over competitors.

The results

Our collaboration with AmplifAI produced tangible results, positioning them for successful market entry.

• Refined Pricing Strategy
  We helped AmplifAI finalise a pricing model that balanced flexibility with profitability. This strategy allowed them to cater to different customer segments, ensuring competitive pricing while maintaining margins.
• Clear Customer Segmentation
  By the end of our discovery workshops, AmplifAI had a clear understanding of their target customer base. This included specific insights into how hospitals, clinics, and diabetic care specialists would adopt the technology, allowing AmplifAI to tailor their approach to each segment.‍
• Market-Ready Go-to-Market Plan
  ‍With a refined pricing strategy, competitive analysis, and customer segmentation in place, we developed a go-to-market plan that positioned AmplifyAI to succeed in both regional and international markets.

We can help you navigate competitive analysis, refine your pricing model, and build a tailored go-to-market plan that resonates with your target audience.

Contact us today to explore how we can support your product launch.